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The Wellness Media Collective
One ad buy. Every audience worth reaching in wellness.
Independent magazines and media brands, selling together, so advertisers reach all of us in a single placement and every member shares in every sale.
The idea
On our own, each of us sells access to one audience. Together, we sell access to all of them at once. An advertiser who wants the wellness world buys one package and appears across the whole Collective: in print, in inboxes, on sites, and on social. Far easier to sell, and far more valuable to buy.
Meditation Magazine
Print · 40K+ email · Whole Foods & B&N
Miami Health Mag
Print · South Florida luxury distribution
Elephant Journal
Web · large email & social reach
YouAligned
Web · email · wellness audience
And growing. This page is an invitation to add your brand to the list.
How a sale works
- An advertiser buys one package.They choose a placement tier and appear across the Collective in print, email, web, and social, instead of negotiating with each of us separately.
- Each outlet is paid for its own space.Every placement has a set rate-card value. When a package sells, each member is paid for the inventory they ran, at that value.
- Whoever closed the sale earns 15%.The member who brought in the deal earns 15% on the value sold into the other members' properties, and keeps 100% of their own. Sell more, earn more.
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Why it's built this way. We pay each outlet for its own space rather than splitting one pot by audience size. That keeps it fair whether you have a million followers or a small, devoted list. You're always paid for exactly what you deliver, and rewarded when you bring in a sale.
The details
What advertisers can buy
Every kind of inventory across the Collective carries a set rate-card price, so packages are simple to build and understand:
- Print: full, half, or quarter page in member magazines.
- Email: dedicated sends or placements in member newsletters.
- Web: banners and features on member sites.
- Social: posts and stories across member channels.
We package these into a few clear tiers, so an advertiser picks a tier, not a checklist. Bigger cross-network buys carry a package discount, spread proportionally across the members involved.
How members get paid
When a package sells:
- Each member is paid the rate-card value of the inventory they ran. Any package discount is spread proportionally, so everyone shares it fairly.
- The member who closed the sale earns 15% commission on the value placed into the other members' properties.
- Every member keeps 100% of the value of ads sold into their own properties.
Rule of thumb: you're always made whole on your own space, and rewarded whenever you bring in business for the group.
What we ask of members
- A current media kit and rate card for your properties, so your inventory can be packaged.
- Agreement to honor Collective placements you're paid for.
- A shared commitment to advertisers who reflect the values of this space, brands we're proud to put in front of our audiences.
What you get
- A new revenue stream from audiences far larger than your own.
- A 15% commission every time you close a Collective sale.
- A simpler, stronger pitch: advertisers say yes more easily to one buy that reaches everyone.
- Shared ad-sales infrastructure: outreach and CRM systems built for the group.
Want your brand in the Collective?
If your audience belongs in the wellness world and your values fit, we'd love to bring you in.